PHP Developer

Job Purpose

A social media manager is responsible for managing and monitoring a Nirvasa’s social media presence and helping in building its brand with consistent efforts to increase brand awareness and drive customer engagement.

Responsible for planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for a company that aligns with its brand values.

Job Description

1. Perform research on current benchmark trends and audience preferences.
2. Identify consumer trends to help with planning social media campaigns
3. Design and implement a social media strategy to align with business goals.
4. Developing and executing content calendars and cultivating social media communities
5. To manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram,and YouTube, Planning, creating, and implementing content to suit different channels.
6. Work with the internal team(Creative Manager, Script Writer, Videographer, editor, and Influencer Manager)to finalise the creative route and drive execution.
7. Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
8. Set specific objectives and report on the ROI.
9. Boost social media content to drive followers and engagement.
10. Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
11. Keeping track of data and analysing the performance of social media campaigns
12. Manage ORM: communicate with followers, respond to queries on a daily basis, and monitor customer reviews.
13. Analyse competitor activity - Do extensive research on social content that other consumer brands are creating to draw on best practices.
14. Stay up-to-date with current technologies and trends in social media, design tools, and applications.

Desired Skills and Experience

1. 5-6 years of proven work experience as a social media manager
2. A solid understanding of the use of a range of social media platforms, particularly in relation to advertising,branding, and customers
3. Strong copy writing and editings kills are suitable for each platform, from knowing how to write a successful social caption to tweets and using effective storytelling techniques.
4. Knowledge and understanding of algorithms and search engine optimisation
5. Creative skills for contributing new and innovative ideas
6. Strong communication and people skills for articulating ideas to colleagues
7. excellent teamwork,collaboration, and networking skills
8. Organisational skills, with the ability to prioritise and work across multiple projects
9. Hands on experience in content management
10. Ability to deliver creative content (text, image, and video)
11. Analytical and multitasking skills

ProfessionalQualification

1. Relevant Undergrad or master's degree from a reputed institution